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Point Zero

A Modern Social Media App for Targeted Ads and Enhanced Data Privacy

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Overview

Point Zero, a visionary social media platform customized for the UAE market, partnered with Techlancers to turn a bold concept into a scalable digital product. The goal was to build a privacy-focused alternative to mainstream platforms integrating social engagement, e-commerce, and creator monetization within a seamless, secure experience.

With complex backend requirements and a need for both user freedom and data protection, the project required a balance of strategic planning, full-stack development, and innovative UI/UX thinking.

Key Services Provided
  • Digital Product Strategy
  • UI/UX Design
  • Full-Stack Development
  • Scalable Cloud Architecture
  • Content Architecture
  • Ad Monetization System
  • E-commerce Integration
  • Performance Optimization
  • Quality Assurance & Testing
1. planning

Strategizing Point Zero’s Next-Gen Social Experience

The goal was to create a unified social media platform that prioritized user privacy, personalized experiences, and seamless monetization, all while maintaining the visual polish and technical depth users expect from modern apps.

To achieve this, we crafted a tightly aligned product roadmap. From early discovery to launch, every milestone was designed to lay the foundation for a scalable, engaging, and secure social experience.

By combining UI/UX design excellence, backend scalability, and a well-integrated ad engine, Point Zero was positioned as a privacy-first alternative in the competitive social media space.

month 1

discovery

  • Defined app vision and goals
  • Created user personas and journeys
  • Analyzed competitor platforms (Instagram, TikTok, etc.)
  • Drafted feature list and platform scope
  • Structured product architecture and sitemap
month 2-3

creative

  • Developed moodboards and visual direction
  • Designed interface wireframes for all key modules
  • Built out branding elements (colors, typography, spacing)
  • Prototyped navigation flows
  • Finalized design system with client sign-off
month 4-6

development

  • Set up scalable component library
  • Integrated design with front-end systems
  • Developed backend services (feed, user profiles, marketplace, ad engine)
  • Implemented privacy and security protocols
  • Ran iterative testing on features and performance
  • Prepped for rollout with phased deployment strategy
2. visual design

From Fragmented to Focused.

Point Zero reimagines the social media experience by blending familiar features from platforms like Instagram and Facebook with a personalized, niche-friendly approach. Our design emphasizes clarity, user empowerment, and privacy at its core.

The app includes all essential social features content creation tools, live streaming, geolocation tagging while introducing advanced search and discovery options that help users find communities and content tailored to their interests.

Built around growing privacy concerns, Point Zero’s interface reflects its commitment to user control with robust privacy settings and transparent interactions. This design foundation supports an innovative monetization system that fairly rewards content creators, fostering a more engaging and sustainable social ecosystem.

Point Zero Home Feed

A sleek and intuitive feed designed to deliver personalized content while prioritizing user privacy. The layout highlights user-generated posts with engaging visuals and clear interaction prompts, encouraging seamless content discovery and community engagement.

Discovery & Search Screen

Robust filtering and privacy-centric discovery tools enable users to explore niche interests and communities without sacrificing control over their data. The interface promotes effortless navigation through modular, well-organized components that make finding relevant content simple and enjoyable.

Marketplace & E-commerce

A fully integrated marketplace that complements the social experience with transparent pricing, an easy-to-use “hold to cart” feature, and detailed seller profiles. The design builds trust and streamlines the buying process, driving user confidence and boosting transactions within the platform.

3. navigation

A Smarter Way to Navigate Point Zero’s Social Experience

Finding the right features and content on Point Zero used to be overwhelming given its rich set of tools and privacy options. To simplify this, we introduced a streamlined top-level navigation bar paired with an intuitive mega-menu that clearly outlines each feature whether it’s social engagement, e-commerce, or creator monetization. These updates make it effortless for users to explore the platform, discover relevant communities, and access privacy settings without confusion.

4. conversation optimization

The Smart Upgrade That Enhanced User Engagement.

A decline in content creator sign-ups and ad partner inquiries highlighted the need for a stronger conversion approach on Point Zero. To address this, we implemented simple, user-friendly onboarding flows and streamlined sign-up forms that require minimal information while respecting privacy. Interactive micro-animations were added to highlight key features like privacy controls and monetization tools, keeping users engaged throughout the process. These improvements resulted in increased creator registrations, advertiser interest, and a more seamless overall user experience.

5. interactive design

Making Engagement Seamless and Dynamic.

We built custom interactive features like smooth feeds, live streaming, and real-time reactions to keep Point Zero users engaged. Intuitive animations and navigation ensure a fluid experience while maintaining strong privacy, making the platform modern and user-friendly.

the results

Metrics Confidential

“Point Zero delivered a seamless and privacy-first social media platform despite tight deadlines and complex requirements, impressing all stakeholders involved.”

Jeffrey Colins

Lead Project Manager, Point Zero