How Circle to Search is Transforming Digital Marketing: What Techlancers is Doing to Keep You Ahead

What is Circle to Search?

Launched recently on exclusive Android devices, Circle to Search is a visual search feature that gives users the power to search for anything in a matter of seconds. Now, if something catches your eye online, be it random words, an interesting image, a mere object, or anything else, you can simply circle, squiggle, or highlight it with ease. No need to open Google and type anything in! With just a single click, you’ll instantly get flooded with AI-powered search results about it, answering all your questions and satisfying your curiosity in a flash.

How Techlancers Seized This Opportunity 

With the power to instantly pull up detailed results, the Circle to Search feature makes product shopping easier than ever before. This makes it a gold-mine for brands and marketing agencies. As always, Techlancers wasted no time jumping on this trend and turning it into a major win for our marketing clients. Here are all the ways we seized this golden opportunity!

Boosted Our Local SEO Efforts

Local SEO thrives on location-based keywords and optimized text based content. To make sure our client’s website appears in Circle to Search’s results, we revamped our seo marketing services with a more targeted approach. We incorporated (without stuffing) more geo-specific keywords into landing pages, blogs, and local business listings to ensure that when users highlighted or circled a product or service, the results instantly featured our client’s website. Also, we optimized landing pages with relevant metadata and added location tags to images,  all of which resulted in increased foot traffic and engagement.

Implemented A Picture Perfect Strategy

We knew images were going to be key to making the most of this AI powered, “visual” feature, so we made sure our client’s visuals were not just pretty but optimized to the max! From capturing picturesque, high-quality images to adding snappy alt text and keyword-rich captions, we made sure every visual could do its own heavy lifting. Also, by throwing structured data in the mix, we made sure to tell the search engines exactly what each image was about so it popped out results at lightning speed every time something was highlighted or circled over.

Made Websites More Disability-Inclusive

It’s safe to say that Circle to Search is a dream come true for users with disabilities, and cherry on top—Google loves accessibility! To take full advantage of this breakthrough, our website design team made sure that all sites were fully in sync with assistive tech, screen reader compatibility was supercharged, and every clickable thing was a breeze to interact with. This way, not only did we make the experience better for users, but we also helped our clients climb up the search rankings. It was a win-win.

Tapped into Voice Search Optimization

With Circle to Search’s voice command feature, we saw a perfect chance to level up voice search. We optimized the websites for voice search, so when users spoke a command or circled something, they got instant and spot-on results. We also made sure product descriptions, FAQs, and other content matched the way people actually talk, making it easier for voice search to pull up what users were looking for. Not only did this make the site more intuitive, but it also gave our clients a better SEO boost. 

Optimized Google My Business Profiles

We knew Circle to Search was a game-changer for local searches, so we focused on optimizing Google My Business (GMB). By keeping business info, photos, and reviews fresh, we made it a breeze for users to find our clients with just a quick circle or highlight. With accurate details and eye-catching visuals, every time someone circled, squiggled, or highlighted, our clients’ profiles popped up instantly, putting them front and center in local searches.

Combined Circle to Search with UGC

Every time a customer posted a photo or review, we ensured it was tagged and linked to our client’s product or service. This way, when someone circled it with Circle to Search, it instantly brought up real customer feedback and visuals. This created a seamless, interactive experience where potential buyers not only saw the product but also heard from others who loved it. The result? Increased trust, better engagement, and more User Generated Content, which all helped our clients stand out even more in search results.

The Future is Visual

Circle to Search isn’t just a new AI feature—it’s a glimpse into the future of online shopping. By catching up with this innovation, Techlancers is all too excited to get your brand on the fast track to success! Our goal has and will always be to make your business more visible, relatable, and easier for customers to find, and now it’s possible with just a simple circle. If you’re ready to join the digital future and make your brand impossible to miss, let’s chat! We’re all in to help your business stand out and shine brighter than ever before!