Sulmi Web
Development

Techlancers Middle East partnered with Sulmi, UAE-based automotive technology company, for developing a website as a strategic branding and marketing tool to facilitate user engagement and strengthen brand loyalty. The website serves as the primary digital platform for Sulmi to showcase its commitment to sustainable mobility, scalable manufacturing, lower environmental impact, and engineering capabilities with world-class design and technology.

  • 80%

    Increased Conversions

  • 90%

    Increased Conversions

  • 95%

    Increased Conversions

Client Review
  • Sana Al-Farsi
  • Founder, Sulmi

From the outset, their team exhibited unparalleled professionalism and dedication, meticulously created our website’s user experience that does justice to our brand vision.

Client’s Background

Sulmi is a UAE-based, tech-first mobility solutions company. The company manufactures sustainable vehicles and implements its flagship automotive software Autonomy. It’s an established dealer of electric motorbikes in the region, highly dedicated to engineering sustainable mobility solutions to minimize environmental impact. Our client is revolutionizing the transportation by building electric motorbikes that have:

- world-class engineering

- cutting-edge AI technology

- high-end design

While their products are innovative, what actually distinguishes Sulmi from other businesses is the right balance it has created between performance, style and eco-friendliness.

Review

Our mission is engraved in each of our business operations – sustainable mobility, and we were looking for a technology partner that would instantly connect with our mission. Techlancers Middle East demonstrated a deep understanding of this commitment and shared our passion for engineering innovative solutions for a greener future.

From the outset, their team exhibited unparalleled professionalism and dedication, meticulously created our website’s user experience that does justice to our brand vision.

The Idea and Purpose Behind Sulmi's Website

While Sulmi is an already established name in the automotive technology sector, they primarily needed a website as a digital representative of their brand. They needed a website that was minimal, yet sophisticated in design. According to their marketing team, they needed a website that would compel users in exploring what Sulmi stands for and discovering the state-of-the-art technology that powers Sulmi’s innovative products.

Web Features

According to the strategic ecommerce website revamping plan for the Green Beauty website, we added and improved the following website features:

  • dedicated sections on Home and About pages that highlight Sulmi’s passion, mission, vision and values
  • Wishlisting feature
  • dedicated sections that talk about Sulmi’s manufacturing practices, engineering, design and technology choices 
  • a product page where users can explore Sulmi’s electric motorbike’s features and pre-order 
  • a news section that hosts publications, industry insights and research
  • a demo drive booking page with a scheduling feature

Tech Stack used

Our custom software development solutions are powered by some of the disruptive, emerging technologies. These programming languages and technologies help us build revolutionary software solutions with a forward-thinking approach.

Frontend Development

HTML, CSS, JavaScript

Backend Development

Laravel and PHP

Prototype

Figma and Adobe XD

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Sulmi's Website Development Journey with Techlancers Middle East

We followed an agile approach for developing the Sulmi website. Here’s how their app development journey looks like

01
Discovery

We commenced by understanding the client's business requirements and current stats of ecommerce revenue. Then we created a web development strategy with tech stack and monetization framework.

02
Design

Based on the revamping roadmap, we designed the new UI and UX for the website, made changes to the product pages and simplified the interfaces between wishlisting, add to cart and checkout.

03
Development

With a smooth handover between design and development, we executed the frontend and backend coding, migrated the ecommerce from WooCommerce to Shopify.

04
Test

We performed performance tests to assess the functionality, mobile responsiveness, loading speed and compatibility across browsers and devices.

05
Launch

The new version of Green Beauty’s ecommerce store went live after 2 sprints and 1 testing session and manual indexing was requested for new product and category pages.

06
Maintenance

We currently have the website on on-going development and maintenance contract. We are adding new product pages as per client’s expansion plans and documenting maintenance logs.

Location

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Team up with us today, and let our experts do the rest for you!

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  • IN5 Block 7, Dubai IN 5, 99/7 Za'abeel 2, Dubai Design District, United Arab Emirates

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Dubai

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Techlancers Middle East is an IT company in Dubai helping businesses achieve their revenue goals with websites, mobile apps and SaaS.

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